Review | SIMPLE Soothing Facial Toner

SIMPLE is a very well known brand developed in the United Kingdom in 1960 that produces gentle and effective skincare products. It was the first brand to produce a cleansing product for sensitive skin with no perfume and no dyes. Today, Simple is still going strong with their trademark, making products with no dyes, artificial perfumes, or harsh chemicals which can irritate skin.

To be honest, I stumbled upon this toner quite long time ago, I think it was early on in my skincare journey. I wanted to find a toner that was gentle and didn’t irritate my skin, plus it’s affordable and easy to get. With this toner, I would say it fulfilled the criteria that I had, gentle and gives my skin a refreshing feeling. Since I already have my preferred hydrating toner, this Simple toner acts as pre-toner. I use it right after cleansing, and this one works really great to balance the pH level of my skin.


Ensures skin is clean and refreshed. As this toner is loaded with “skin-loving” ingredients, 100% alcohol free, fragrance-free and made from none of the harsh chemicals, it’s aimed for sensitive skin and perfect for all skin types.

Key ingredients

Witch Hazel : acts as astringent that can tighten the skin. It also can reduce inflammation, and help to repair the skin.

Allantoin : an effective moisturizing ingredient, helps in wound healing. It also can increase skin smoothness.

Panthenol : a great humectant, improve hydration, reduce skin itching and inflammation, also can improve skin wound.

There are also other great ingredients such as Chamomile Extract, Glycerin, Niacinamide and many more.

How to use
Apply on facial cotton pad and wipe in gentle upward motions over the skin. It’s best used in the AM and PM routine.

Packaging, texture & scent

It comes in a green plastic bottle, with a small opening to disperse the product. I don’t have any issues with the packaging as I think it’s very convenient since this toner is best used with cotton pads. The texture of this toner is watery, just like water but with lots of goodness. 😊 As I’ve mentioned before, this product doesn’t have any scent, so it’s perfect for those avoiding fragrance in their toners.

My thoughts

I love how this toner soothes my skin very well. Whenever my skin is irritated and not in good condition, I often seek this product out. It’s very gentle and calms down my angry skin. It also helps to balance the skin pH. That’s the reason why this toner has been a staple and compliments my routine well. Furthermore, those who have sensitive skin needn’t worry about any irritation as it’s very gentle and can be used daily.

I prefer to use this toner with facial cotton pads rather than patting it on using my hands as I find it’s more effective and I can get the optimum benefits from it. Other than very soothing and gentle, I also find that the product is very effective to remove any leftover residues after cleansing. I often do my PM routine quite late before going to bed. Additionally, I love to use this toner after my prayers as well. This toner is also best used as a great quick-fix for my late AM routine.

In terms of hydration, I don’t think it provides enough moisture if used alone. I’ll need to add other hydrating products in my skincare routine with this. Thus, I honestly I don’t treat this toner as a hydrating toner. I see it more as a soothing toner, or pre-toner in my routine. Some might think this kind of toner is not really necessary, but for me, I love how it makes my skin feels so clean and refreshed. It gives me fresh feeling skin which feels prepped and ready for my next routine step. I also can’t say that this toner is very helpful in regards to minimizing pore visibility, or even out my skin tone. However, it is able to calm and soothe my skin, so I think I’m good to go. 😊

Rate : 4/5

This toner is SIMPLE, AFFORDABLE, LEAVES SKIN CLEAN AND SOFT. I would definitely recommend this product mainly to anyone with dry, sensitive, or normal skin. I think that it also works well for people with combination to oily skin. But if you do have any specific skin concerns, or you want something that has extra benefits to your skin, you should find toners that is specifically designed according to your concerns. You shouldn’t expect this toner to work on all specific conditions. For me, this is a basic toner that’s designed to soothe and refresh skin, and it can accommodate those who want something gentle for their skin.


Simple Soothing Facial Toner 200ml

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