Review | The New Etude House #Mattifying Face Blur Primer

Etude House is an established and familiar brand in Malaysia beauty market with a wide variety of makeup and skincare products tailored to every skin concerns and types. In fact, one of my first Hermo Beauty Memo articles is about the Etude House Face Blur primer (old edition), you can scroll down if you please!

Recently, Etude House launches their all-new Face Blurs which include three variants suited for different makeup finishes you can tailor to your mood, your skin types, your skin conditions, and so on. All formulated for pore-hiding, smoothing, and tone-up effect. These babies have sun protection factors too!


These multi-use makeup base comes in three variants which are #Mattifying (the pink one), #Moisturising (the lavender one) and #Smoothing (the peach one).  In this article I would love to review the #Mattifying variant.

Let’s start with the ingredients first, shall we?


#Mattifying : Water, Cyclopentasiloxane, Homosalate, Silica, Ethylhexyl Salicylate, Titanium Dioxide (NANO), Dipropylene Glycol, Alcohol Denat., Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Isopropyl Palmitate, Caprylyl Methicone, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Titanium Dioxide (CI 77891), C12-15 Alkyl Benzoate, Magnesium Sulfate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Aluminum Hydroxide, Stearic Acid, 1,2-Hexanediol, Synthetic Fluorphlogopite, Quaternium-18 Bentonite, Phenoxyethanol, Silica Dimethyl Silylate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Disodium EDTA, Tocopheryl Acetate, Polyhydroxystearic Acid, Isostearic Acid, Lecithin, Ethylhexyl Palmitate, Polyglyceryl-3 Polyricinoleate, Tin Oxide, Prunus Serrulata Flower Extract, Butylene Glycol, CI 77491, Fragrance

The sun protection factor for this variant is the highest of all three which is SPF50+ PA++++, in which the sun protection agents used in this product are homosalate, ethylhexyl salicylate, titanium dioxide (nano), diethylamino hydroxybenzoyl hexyl benzoate, bis-ethylhexyloxyphenol methoxyphenyl triazine. We can say that this primer is a hybrid type of sunscreen since it contains both physical sunscreen which is Titanium Dioxide and the rest are chemical sunscreens.

It has silica which is often found in pore hiding makeup products that also helps keep your skin matte, cyclopentasiloxane: a type of silicone that is, as according to, gives skin a silky, smooth feel. Note that it has alcohol denat which also helps keep the skin matte but is your skin cannot stand it, you might want to patch test or properly hydrate first before applying this primer to your skin. Etude also mentions that this contains sliding powder that fills in the fine lines of skin to achieve smooth skin and velvety finish.


It comes in a similar 35g bottle as the old Face Blur, except that it is baby pink in colour.  As I have mentioned before in my previous review of the old Face Blur, this pump type packaging really appeals to my liking as it is not only sanitary, but also hassle-free.

The pump dispenses a sufficient amount of product (not too little, not too much).

It is just nice for me to build up according the tone up effect that I want (more on this below). I love a glass packaging because it is better for the environment as compared to plastic ones. However, the light plastic bottle makes it great for travelling as it is less likely to break when put in the luggage.

Texture and Smell

This variant comes in a liquid texture that is quite viscous but I reckon is the lightest of all three.

Smells floral? (it contains cherry blossom extract, does it come from that? but it also has added fragrance)

Spread it over and blend it in into the skin slowly.

It is a tone-correcting pink pearly base that brightens the skin.

As it settles in the skin: the before and after.



Performance and Experience

Out of the three variants (#smoothing, #mattifying, and #moisturising), I love the moisturising one the most if I have to be indoors (house, office, etc.) for the rest of the day because air-conditioning can dry my combination skin so I’d love to have a dewy, moisturised base. The #smoothing one is my choice for daily looks where I don’t have to be outside for so long. This #mattifying variant is my choice for when I have to be outdoor longer than usual or for days when I have to be out in the sun like a Sunday outing in the park with my son or for days when I am going to be sweating a lot like play date days where I have to chase my toddler here and there.

For all those occasions mentioned, I need my skin to be matte and not cakey when I sweat or exposed to the hot sun and Face Blur #mattifying is doing a good job at it! I just need to set it with a setting powder and I am good to go! For makeup 4 or five hours more, I am gonna need a setting spray for that but here is my usual squad:

However, since I have a combination skin type where some areas of my face are oily (nose and forehead) and some are dry (cheeks) and some tend to have dry patches accentuated if I use matte products (around the nose, around the lips, and under eye areas), I need to properly hydrate my skin on those areas before applying this mattifying Face Blur. It goes the same way with a lot of products with matte finishes like my Maybelline Fit Me Matte & Poreless, my MAC Studio Fix Fluid, and more.

It’s decently priced for the 35g product amount and performance, and perhaps formulation.I experience no irritation or breakout or itchiness with this primer, neither do I experience any sweaty or clammy feelings. It sits on the skin comfortably and even though I do not reach for this variant as often as I do with the #smoothing variant, this one doesn’t let me down whenever I need a matte or valvetty makeup base. It’s like a friend that you don’t always talk to but when you do, they always give you comfort and support that you so needed!

My rate: a solid 5/5! Will definitely repurchase. 


Etude House Face Blur Mattifying



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