REVIEW | Koh Gen Do Maifanshi Aqua Foundation

Koh Gen Do may not be the most familiar beauty brand in Malaysia, but they’ve actually been a makeup artist and celebrity favourite since 1986! Founded by Japanese actress Ai Saotome, the brand has its roots in Tokyo and has cemented its reputation as a premium skincare integrated makeup line across the globe.

I’ve recently fallen in love with one of their bestsellers, the Maifanshi Aqua Foundation. Its price was steep, but for a good reason – this has to be the BEST foundation I’ve ever used 😍 

Formula: A skincare + foundation 2 in 1

The Maifanshi Aqua Foundation has a unique formula that incorporates nourishing ingredients for extra hydration and radiance. This makes it a serum foundation – so you’re getting both skincare and makeup at one go! How cool is that? 

This blend is made possible by special technology and ingredients, such as:

Moist Drop Powder: Helps hydrate the skin by absorbing humidity. 

Gloss Film Powder: Consists of light-diffusing minerals to brighten and minimize pores, while resisting sweat and oiliness. (Skin – 1, Malaysian Heat – 0)

Koh Gen Do’s T3 Oil: A signature blend of jojoba oil, olive squalane and shea butter to condition the skin, infusing hydration and giving a soft and supple finish.

And if you’re wondering which skin type can wear this foundation – the answer is all skin types! Yay! 


Full ingredient list

Water, Cyclopentasiloxane, Titanium Dioxide, Diphenylsiloxy Pheny, Trimethicone, Zinc Oxide, Hdi/trimethylol Hexyllactone Crosspolymer, Isononyl Isononanoate, Peg-9 Polydimethylsiloxyethyl Dimethicone, Pentylene Glycol, Peg-10 Dimethicone, Mica, Diglycerin, Sorbitan Sesquiisostearate, Phytosteryl/octyldodecyl Lauroyl Glutamate, Glycerin, Squalane, Sorbitan Sesquioleate, Sea Salt, Aluminum Hydroxide, Acrylates/polytrimethyl Siloxymethacrylate Copolymer, Sodium Chloride, Silica, Butylene Glycol, Dimethicone, Phenoxyethanol, Stearic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Aluminum Dimyristate, Nylon-12, Talc, Tocopherol, Lauroyl Lysine, Polymethylsilsesquioxane, Isostearyl Sebacate, Zinc Myristate, Alumina, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Leaf Extract, Disodium Stearoyl Glutamate, Glycyrrhiza Glabra (Licorice) Root Extract, Glucosyl Hesperidin, Magnesium Ascorbyl Phosphate, Sodium Hydroxide, Betula Alba Bark Extract, Kjellmaniella Gyrata Extract, Alpha-glucan, Algae Extract, Alpinia Speciosa Leaf Extract, Glucosyl Ceramide, Hydrolyzed Conchiolin Protein, Acetyl Hexapeptide-8, Iron Oxides, Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Dimethicone, Hydrogen Dimethicone



This liquid foundation is a bit on the thin and runny side, but is very easily blendable and feels soft to touch. 

Oily skin girls, fret not as this foundation is non-greasy! In fact, once blended into your skin, it’s as light as air. You won’t even notice it’s there!



There’s a million ways you can play up the coverage. The range can go from sheer to medium, depending on your look for the day.

Personally, I’m all for the no-makeup makeup look, so a pump or two does the job for me. A little goes a long way with this foundation, so you’ll definitely be getting your money’s worth over the long term.



Where do I even begin? This foundation gives the best airbrushed and flawless finish without looking overdone! 

Without Foundation – Visible redness and under eye circles


With Foundation – Skin is brightened, redness is covered and complexion looks dewy, radiant and healthy!


Look at my baby smooth skin 😉 If I didn’t tell you my secret weapon, you would think I #wokeuplikethis, right? 

As for its lasting power, I would give it a 5/5 rating! I could easily get through the day without any creasing and the coverage does not budge.

Obviously, if you’re running about under the sun or exercising, no makeup will cling on forever. But for a day at the office, brunch with friends or a date night, I can’t recommend this foundation enough.

What are you waiting for? Shop Koh Gen Do Maifanshi Aqua Foundation at Hermo today!


Koh Gen Do Maifanshi Aqua Foundation SPF25 PA++


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